This fragrance for men by the house of Davidoff that brings the challenge of adventure was released in February of 2008, except for the USA market, where it is planned to launched in the fall the same year.
It is promoted by the actor and the real adventurer Ewan McGregor, famous for his roles in Trainspotting, Star Wars, Moulin Rouge, Down with Love. He says that this fragrance and its advertising campaign are deeply connected with him, not only personally, but also with his great passion - motorcycling.
The perfume is created to be woody and spicy and it was designed by perfumer Antoine Lie, Givaudan. He was inspired by untamed nature, its freshness and rich woody notes.
This fragrance starts with sweet and fresh notes of mandarin orange, bergamot, and sparkling lemon, followed by green tea and black pepper. Seeds of black sesame and berries of South American pimento dominate the heart of the fragrance, and the base is made of Peruvian cedar, vetiver and light musk. The fragrance comes in 50 ml and 100 ml bottles, as eau de toilette and 100 ml bottle after shave, with the whole cosmetic line (deodorants, shampoo...).
Stephen Klein was the photographer of the advertising campaign, and the famous actor was photographed in dense Brazilian jungle.