Fragrant explosion for men is coming with a new creation by Marc Jacobs in July 2010. This is the first fragrance for men from the collection Bang, advertised by Marc Jacobs himself.
Bang was created for a “contemporary guy, who, even if he isn’t young, has a younger spirit.” Jacobs created the name first and development of the composition in cooperation with Coty followed. “I wanted to do something that I would love.” Said Jacobs. “I particularly like spice notes, especially pepper, so that became a starting place.”
Bang was created by Ann Gottlieb of such notes as black, white and pink pepper. A heart is enriched with masculine woody notes, while a base includes elemi resin, aromatic benzoin, vetiver, white moss and patchouli. The fragrance arrives in a metal flacon (50 and 100 ml EDT), 150 ml aftershave balm 150ml, 200ml body and hair bath and 75 ml stick deodorant.
The fragrance will appear exclusively in Bloomingdale`s and in Marc Jacobs’ official shops in July and will be available worldwide from September 2010.
Advertising campaign is very attractive. Marc Jacobs poses nude on a silver bed made of aluminum foil, with a large perfume flacon between his legs! Jacobs appeared in the campaign after his business partner Robert Duffy suggested him to advertise his first perfume for men by himself. “My immediate reaction was, I don’t know. But then I came to see that it made sense. Men’s fragrance, unlike women’s in a certain way, is very personal.